Peacock's Bold NFL Debut: Ad-Free Fourth Quarter Surprise 

Peacock's first exclusive NFL game: Buffalo Bills vs. Los Angeles Chargers. 

Plan for a commercial-free fourth quarter as a special viewer attraction. 

NBCUniversal aims to captivate audiences during Peacock's NFL debut. 

The absence of commercials offers 12 extra minutes of game-related content. 

NBCU to include Football Night in America updates during breaks. 

Brands like Capital One, Hyundai, and Walmart integrate into content. 

NBC NFL analysts Simms and McCourty engage in last-minute gifting. 

The game intends to reach a new audience through Peacock streaming. 

Peacock's NFL game sets the stage for an exclusive wild card playoff test.